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Business Model Canvassing

Structured development of business models to align strategy, resources, and operations for sustainable growth.

A Business Model Canvas (BMC) is a strategic tool that visually outlines how an organization creates, delivers, and captures value. It is widely used by startups as well as established businesses to assess their current model or design a new one. Pratik Janrao & Associates assists clients in preparing and analyzing Business Model Canvases to align strategy with operations and financial planning.

Key Components of Business Model Canvassing

  • Customer Segments – Identifying the groups of people or organizations the business aims to serve.

  • Value Proposition – Defining products and services that create value for customers.

  • Channels – Mapping out the means through which products and services reach customers.

  • Customer Relationships – Understanding the type of relationships to establish with each customer segment.

  • Revenue Streams – Outlining how the business earns revenue from its value propositions.

  • Key Resources – Identifying assets required to deliver the business model.

  • Key Activities – Core actions necessary to operate the business successfully.

  • Key Partnerships – Recognizing external organizations and stakeholders that support the business.

  • Cost Structure – Estimating all costs involved in operating the business.

Objectives of Business Model Canvassing

  • To provide a clear visual framework for strategic thinking.

  • To help startups validate ideas before execution.

  • To assist established businesses in restructuring or diversifying operations.

  • To identify strengths, weaknesses, opportunities, and risks within a business framework.

Our Approach
At Pratik Janrao & Associates, business model canvassing is carried out through structured discussions, financial analysis, and strategic mapping. The approach is collaborative, involving management teams to ensure that the final model reflects practical realities as well as long-term goals. The process is designed to act as a roadmap for both decision-making and execution.

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